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Cloud Services: A Mission to Mars or Just Next Door?

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Does launching or differentiating your cloud services feel like a mission to Mars? Over the years, we’ve seen this be the case for many service providers. Customers want to build a cloud platform – they may jump in with both feet or take it in small steps, one at a time to avoid it becoming a mission to Mars. But, the change can easily balloon out of control. It can easily scare people for reasons that just are not real. The challenge is that speed to market is important. As Michael Cote put it in a recent webinar: …developers and agile shops are moving faster if operating in a more iterative fashion where every week or month they have a new release of a product. They are getting things to market at a much faster and more frequent rate and that same exact mechanism should bubble up to the cloud providers. Not only will cloud providers be able to learn from the market and discover what people actually want and the sort of dirty truth of the footnote there is not very many of us know exactly how the cloud market is going to shake out in three or five years. Many service providers are trying to create the baseline of functionality needed and learn from the market and even the end users don’t often know what they want no one. So in that case, it is better to be more iterative if you will.  However, part of being fast

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